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Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By way of all of the previous year’s lockdowns, venue closures and other social distancing measures that governments have enacted and men and women have followed to gradual the distribute of COVID-19, buying — and especially e-commerce — has remained a regular and massively critical support. It’s not just one thing that we had to do it’s been an critical lifeline for many of us at a time when so minor else has felt regular. Right now, a single of the startups that observed a huge raise in its service as a end result of that pattern is announcing a main fundraise to gasoline its progress.

Wallapop, a virtual marketplace based mostly out of Barcelona, Spain that allows men and women resell their employed products, or promote things like crafts that they make on their own, has elevated €157 million ($191 million at current prices), income that it will use to proceed developing the infrastructure that underpins its services, so that it can increase the quantity of individuals that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a important jump on the $570 million pricetag resources shut to the organization gave us in 2016.

The funding is becoming led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Insight Associates, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also taking part.

The firm currently has fifteen million end users — about 50 percent of Spain’s web population, CEO Rob Cassedy pointed out to us in an interview previously right now — and it has preserved a decent No. four ranking between Spain’s shopping applications, in accordance to figures from Application Annie.

The startup has also not too long ago been constructing out transport solutions, known as Envios, to help folks get the things they are marketing to customers, which has expanded the variety from neighborhood product sales to people that can be made throughout the place. About 20% of products go by way of Envios now, Cassedy explained, and the prepare is to continue doubling down on that and relevant services.

Naver alone is a strong player in e-commerce and apps — it’s the organization driving Asian messaging large Line, between other digital houses — and so this is in portion a strategic expenditure. Wallapop will be leaning on Naver and its technology in its very own R&D, and on Naver’s side it will give the business a foothold in the European market place at a time when it has been sharpening its method in e-commerce.

The funding is an interesting flip for a firm that has observed some noteworthy matches and commences.

Launched in 2013 in Spain, it rapidly shot to the top of the charts in a market that has historically been gradual to embrace e-commerce above far more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a greater technique to crack the U.S. market place with far more money in tow.

But by 2018, that prepare was shelved, with Wallapop quietly marketing its stake in the LetGo venture for $189 million. (LetGo lifted $five hundred million far more on its personal all around that time, but its destiny was not to remain impartial: it was at some point obtained by however another competitor in the digital classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the previous two several years centered mainly on growing in Spain instead than operating right after business additional afield, and rather of increasing the selection of goods that it might offer on its platform — it does not offer food, nor perform with retailers in an Amazon-style market play, nor does it have ideas to do something like shift into video clip or promoting other varieties of electronic solutions — it has honed in exclusively on trying to increase the expertise that it does supply to users.

“I put in 12 several years at eBay and noticed the changeover it manufactured to new goods from used goods,” explained Cassedy. “Let’s just say it wasn’t the course I imagined we must consider for Wallapop. We are laser-targeted on special merchandise, with the large greater part of that secondhand with some artisan merchandise. It is very different from large box.”

It may mean that the business has not ballooned and boomed in the way that so a lot of startups may, specially people fueled by hundreds of thousands and thousands in investment and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a constant existence in the market, one particular probably built on a a lot more sound identification.


Wallapop’s growth in the earlier yr is the end result of some distinct trends in the industry that had been in part fueled by the COVID-19 pandemic. All of them have assisted develop up a profile for the firm as a sort of upscale, virtual vehicle boot sale or flea marketplace.

Individuals spending more time in their houses have been targeted on clearing out space and getting rid of items. Other folks are keen to acquire new objects now that they are shelling out a lot more time at property, but want to spend significantly less on them, maybe since they are experiencing work or other economic uncertainty. However other individuals have located on their own out of work, or acquiring much less perform, and are turning to becoming business owners and making their own items to promote in a a lot more grassroots way.

In all of people circumstances, there has been a press for more sustainability, with individuals placing much less squander into the entire world by recycling and upcycling products alternatively.

At the very same time, Facebook has not actually produced massive inroads in the country with its Marketplace, and Amazon has also not appeared as a danger to Wallapop, Cassedy famous.

All of these have experienced a massive affect on Wallapop’s organization, but it was not constantly this way. Cassedy explained that the very first lockdown in Spain observed company plummet, as men and women faced extreme restrictions on their movements, not able to leave their homes besides for the most important duties like buying foodstuff or obtaining them selves to the clinic.

“It was a roller coaster for us,” he said.

“We entered the 12 months with amazing momentum, really strong.” But he observed that the drop started out in March, when “not only did it turn into not all right to leave the house and trade regionally but the put up workplace stopped offering parcels. Our company went off a cliff in March and April.”

Then when the limits have been lifted in May, items commenced to bounce again a lot more than at any time before, practically overnight, he mentioned.

“The financial uncertainty triggered folks to find out more benefit, much better discounts, investing much less cash, and indeed they had been clearing out closets,” he mentioned. “We noticed numbers bounce again 40-fifty% expansion 12 months-on-12 months in June.”

The large issue was whether that development was a blip or there to say. He explained it has ongoing into 2021 so considerably. “It’s a validation of what we see as long-phrase developments driving the business.”

Naver has made a huge organization out of retaining powerful regional focus in its items up to now, so in a way you could see it proceed that while even now growing, by investing in yet another strong regional participant. Although it would seem Wallapop has a website in the U.K., it’s not something that it has pushed a lot as a enterprise.

“The worldwide desire for C2C and resale platforms is growing with renewed determination in sustainable usage, specially by younger millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “ https://yoomza.com/florida/ agree with Wallapop’s philosophy of mindful consumption and are enthused to support their development with our technologies and build intercontinental synergies.”

I’ll also insert that it is heartening, as a client, to see priorities like sustainability being presented thing to consider, too. Ideally it is not just lip support but a real recognition that this is anything that ought to be inspired and backed.

“Our economies are switching in direction of a a lot more sustainable improvement model right after investing in Vestiaire Collective previous 12 months, wallapop is Korelya’s next investment decision in the round economic system, even though COVID-19 is only strengthening that pattern. It is Korelya’s mission to back again tomorrow’s European tech champions and we imagine that Naver has a proven tech and merchandise edge that will help the business reinforce its foremost position in Europe,” added Fleur Pellerin, CEO of Korelya Capital.