Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a element of Chrysler given that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous owner American Motors Corporation (AMC).
Jeep’s current merchandise variety consists solely of sport utility cars and off-road cars, but has also included pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a industry section the Wagoneer is deemed to have produced. Jeep offered one.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best offering brand in the U.S. during the very first half of 2017. In the U.S. alone, above 2400 dealerships hold franchise rights to promote Jeep-branded cars, and if Jeep have been spun off into a separate business, it is estimated to be worth amongst $22 and $33.5 billion—slightly more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been utilised as U.S. Army slang for new recruits or cars, but the Planet War II “jeep” that went into manufacturing in 1941 especially tied the name to this light military 4×4, arguably generating them the oldest four-wheel drive mass-manufacturing cars now acknowledged as SUVs. The Jeep grew to become the principal light 4-wheel-drive motor vehicle of the United States Army and the Allies during Planet War II, as effectively as the postwar period. The phrase grew to become frequent worldwide in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Planet War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. A lot of Jeep variants serving equivalent military and civilian roles have given that been created in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever given that Willys-Overland launched manufacturing of the very first CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually steady Jeep Wrangler series, stays in manufacturing given that 1986. With its reliable axles and open best, the Wrangler has been known as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-5 and the SJ Wagoneer) enjoyed extraordinary 3-decade manufacturing runs of a single body generation.
In lowercase, the phrase “jeep” continues to be utilised as a generic phrase for cars inspired by the Jeep that are ideal for use on rough terrain.